Wherehouse
🇿🇦 Proudly South African · Since 2019

Grow on Takealot, Amazon and Makro without the admin.

Run every marketplace from your own stock system. For brands and distributors on Shopify, Cin7 Core , we keep stock, prices, orders and fees in step, and set it up with you.

Book by 6 November to be live before Black Friday

  • ✅ Live in 14 days or month two is free
  • ✅ No setup fee
  • ✅ A named person on your account
  • ✅ Month to month

Most brands and distributors run on Retail at R4,799 a month. Smaller stores start on Growth.

Stainless braai grid, 60cm
SKU BG-600 · Example product
In sync
Cin7 Core
Your system of record
Cin7 Core
248
  • Takealot
    ✓ Live 248
  • Amazon
    ✓ Live 248
  • Makro
    ✓ Live 248
  • Leroy Merlin
    ✓ Live 248
  • Yuppiechef
    ✓ Live 248
  • Shopify
    ✓ Live 248

🛍️ Takealot order · 1 unit

#TAL-48213
Order total
R1,299.00
Success + fulfilment fee
−R209.88
Cost of goods
−R610.00
Profit
R479.12 · 37%

✓ Order in Cin7 Core ✓ Invoice in Xero

Trusted by South African brands and distributors

  • Supernova Brands
  • Edgars
  • Kitchenique
  • Noola
  • Versus Socks
  • Fieldbar
  • Auto Supply
  • Legit
R1.7B+
marketplace revenue flows through Wherehouse every year
2.4m+
products kept in sync, in real time
< 5 days
for most sellers to go live, with every business rule set up
takealot.com Seller Success Network Approved vendor, reviewed by Takealot sellers

Built for one kind of seller. On purpose.

We do our best work for brands and distributors who already have a system of record. If that’s you, most are live in under 5 days. If it isn’t, we’ll tell you upfront.

✅ You’re a great fit if

  • You own a brand, or distribute brands in South Africa.
  • Your stock lives in Shopify, WooCommerce, Cin7 Core, Unleashed, Zoho, Sage, Odoo .
  • You hold the stock and sell every month, whether that’s 5 SKUs or 5,000.
  • You sell on Takealot, Amazon, Makro , or you want to.
  • You supply retailers like Yuppiechef, Superbalist or Takealot on purchase orders.
  • You’re tired of retyping orders, cancelling oversells and fixing prices by hand.

🙅 We’re not the right fit if

  • You’re still testing your first products, with no regular sales yet.
  • You only sell in one place, with no store or stock system behind it.
  • You want listings without stock sync. That’s how oversells happen.
  • You want an agency to run your store for you.

Not sure? Book the call. If we’re not a fit, we’ll say so in 20 minutes and point you somewhere better.

Every new marketplace adds a spreadsheet.

More shelves should mean more sales. For most brands and distributors it means more admin, more mistakes and another hire.

Stock that lies

You sell the last unit in your shop and on Takealot at the same time. Now you’re cancelling orders and your seller rating takes the hit.

Prices that leak margin

A price that works in your shop loses money on Takealot once the success fee, fulfilment and commission come off. Getting it right per channel, every time something changes, is a job in itself.

Orders retyped by hand

Every marketplace order and retailer PO gets captured again into Cin7, WooCommerce or your accounting system. Hours a day, and a chance for a typo on every one.

Listing that never ends

Takealot QC, Amazon catalogue rules, Makro loadsheets. Multiply that by every brand you carry, and the backlog never ends.

Before using Wherehouse, we had to manually upload all our Takealot orders. Instead of spending hours capturing transactions, our team can now focus on reviewing and reconciling orders.
Splash Out · Takealot Seller Success Network review

Most sellers are live in under 5 days. Done with you, not left to you.

No onboarding videos and no “good luck”. A real person connects your systems, sets up every business rule you run and stays on your account.

  1. Day 1

    Fit call

    20 minutes. We look at your stack, your range and your marketplaces. You get a straight yes or no.

  2. Days 2 to 4

    We connect your hub

    Shopify, Cin7, Zoho, Sage , plus Xero, QuickBooks or Zoho Books. We map your SKUs, prices, stock rules and the rest of your business logic, then run test orders before anything goes live.

  3. Usually by day 5

    You’re live

    Stock syncs in the background. Orders land in your hub and fees land in your books. Your named person stays on.

  4. From there

    List the rest of your range

    Wherehouse reshapes titles, attributes and images for each marketplace and fills thin data so listings pass QC. Each marketplace’s QC sets the pace.

Built around your business, at our risk

The worst outcome is a system your team has to work around. So we fit Wherehouse to your rules and your systems, and test it on your own orders before anything goes live.

  • No setup fee

    Connecting your systems, mapping every rule and running test orders is part of onboarding.

  • Not on our list? Built free on Retail

    If we commit to your system on the fit call, you give us a staging or test login and we build the connector at no charge.

  • Live in 14 days or month two is free

    Counted from the day you give us access, new connectors included. Most sellers are live in under 5 days.

  • Nothing goes live untested

    We run test orders first. Nothing automatic goes through until they come out right.

How free connector builds work

A named person, not a ticket queue

Giovanni Joubert

Giovanni Joubert

Founder, Wherehouse

Every Retail account gets a named person who sets you up and stays on. The founder is still hands-on.

  • “A special shoutout to [the Wherehouse] team for helping us sync and manage hundreds of products between our WooCommerce and Takealot.”

    Mr Vinyl · Seller Success Network review

  • “They stay with it until we’re happy, not until the ticket is closed.”

    DynamicCom · Seller Success Network review

Your system stays the boss. The marketplaces follow.

You keep working where you work today. Wherehouse runs in the background and keeps stock and prices on every shelf in step.

Built for the many shapes and flows South African businesses run on.

System of record

Cin7 Core

Your books

Xero

Marketplaces and retailers

Takealot
Amazon
Makro
Yuppiechef
Leroy Merlin

🔄 One stock number everywhere

Sell it on Takealot, in your shop or to a retailer, and the count drops on every channel that carries your stock. No oversells, no cancelled orders.

🛍️ Orders land in your hub

Marketplace orders land in Cin7, WooCommerce, Shopify , automatically. No retyping, no missed picks.

🚀 Your range live in days

We reshape your catalogue for each marketplace and fill thin data, so listings are ready for QC.

💸 Real fees in your books

Success fees, shipping and returns post to Xero, QuickBooks or Zoho Books, so your marketplace margins are real numbers.

💵 The right price on every channel

Set a price rule per channel that covers its fees and commission, like Takealot at 12% above your store price. Change a price once and every channel follows.

🏆 Win the buy box

The repricer watches the buy box (the default “Add to cart” offer shoppers see) and moves your price between the minimum and preferred price you set.

Repricer add-on

🔗 Retailer purchase orders

Purchase orders from Yuppiechef, Superbalist, Takealot Supplier and Amazon Vendor flow straight into your ERP. Stay a preferred supplier without the paperwork.

Included on Retail

Brands and distributors like you, already running.

Distributors and specialist retailers who run their whole marketplace business from the system they already had.

Filmed at eCommerce Live 2026

Hear it from the sellers

“It took up 90% of my life, and as soon as we made a sale, that data was wrong again. And then I discovered Wherehouse.”

John Onderstall, COO, GCT Brands

GCT Brands and Supernova Brands on dropping CSV exports, split DC orders and credit notes that just work, and adding a marketplace without the hassle.

Brand distribution · B2B and retail

Supernova Brands

+40%
GMV
  • Takealot, Amazon, Makro, Leroy Merlin and every brand store run from Cin7 Core
  • Yuppiechef and Takealot Supplier POs land straight in Cin7 Core
  • Real-time stock and price sync across every channel
Cin7 CoreTakealotAmazonMakroLeroy MerlinYuppiechefTakealot SupplierXero
“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”

Specialist retail · Johannesburg

Mr Vinyl

6,700+
SKUs live
  • 3 new marketplaces: Takealot, Makro and Bobshop
  • Shop floor and online stock in sync, in real time
  • Marketplace orders flow back into WooCommerce. Zero extra hires
WooCommerceTakealotMakroBobshop
“Wherehouse let us reach every screen in South Africa, without changing how we work.”

Retailability · the group behind Edgars

“Great product Giovanni Joubert & Team. Thank you. We use Wherehouse with Legit, Boardmans and Keedo online shopping.”
Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023
  • Edgars
  • Legit
  • Keedo

What sellers say on the Takealot Seller Success Network

takealot.com Seller Success Network Read every review

Seller Success Network review

Indispensable

“The amount of daily admin that Wherehouse has removed from our day-to-day business is spectacular. We couldn’t live without them. Selling through multiple channels has become manageable.”
John Seller review

Seller Success Network review

Takealot, Xero, Shopify connected

“The Xero automation is the best part. It just handles all our invoicing in the background so we don’t have to. It’s simple, it works, and it’s clearly built for the SA market.”
Pro-Group Takealot, Shopify and Xero

Seller Success Network review

The best platform

“The stock syncing, custom price rules, and the ability to change prices for each marketplace directly from Wherehouse is absolutely incredible.”
NEXA Audio Website, Takealot and more

Seller Success Network review

Reliable integration, exceptional support

“The integration side has made our listing and fulfilment admin significantly lighter. But the part that actually matters day to day is the support.”
DynamicCom Distributor, wide catalogue

Seller Success Network review

Takealot and DEAR Inventory in sync

“We use Wherehouse for our integration with DEAR inventory and we are very happy with the level of service and reliability of the Wherehouse integration.”
De Villiers Smit Takealot and DEAR Inventory

Not another tool for ops. Time back for every team.

Wherehouse doesn’t replace your people. It takes the copy and paste off their desks, so each team gets back to the work you hired them for.

One connection to your stock system

  • E-commerce and ops

    Sync

    Off their desk: Retyping orders and POs, and updating stock on every channel.

    Instead: They open your next channel and look after your customers.

  • Catalogue

    Listing

    Off their desk: Loadsheets and QC fixes, one marketplace at a time.

    Instead: They pick the best products to sell next.

  • Commercial

    Price rules

    Off their desk: Reworking prices on every channel each time a fee changes.

    Instead: They decide where to push and where to hold margin.

  • Finance

    Books and recon

    Off their desk: Keying in fees, payouts and credit notes, and chasing stock Takealot can’t account for.

    Instead: They close the month on real margins and claim what Takealot owes: R11,000 a month on average.

  • Warehouse

    Replenishment

    Off their desk: Guessing what to send to Takealot’s CPT, JHB and DBN warehouses.

    Instead: They see what to reorder and what’s stuck, before a stockout costs sales.

  • Owners

    Profit and AI

    Off their desk: Waiting for month-end to know what actually made money.

    Instead: They ask ChatGPT or Claude what sold best this week, on clean data.

Done by hand, that’s two full-time people at least. Your team stays. The copy and paste goes. See what it costs

Priced against the ops hire, not the spreadsheet.

One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.

Included in every plan

Unlimited SKUs Unlimited users

Growth

For stores with a hub and under about 1,000 marketplace orders a month.

R1,099 / month
  • 300 orders synced, then R4.40 per order
  • 25 product listings a month, then R5 each
  • Store, ERP, inventory and accounting connections
  • Retailer connectors at R750 each
  • API access

Enterprise

For groups, multi-brand distributors and high, steady volume.

Fixed set from your volume
  • One fixed invoice, set from your last 12 months of orders
  • Sync never stops, no matter the spike
  • Multiple brands, stores and warehouses
  • Custom API connectors
  • Repricer from R549 / month
  • Extra listings R5 per SKU
  • Extra retailer connector R750 / month

What’s in Retail, and what it costs to do another way

Your team still runs the business. This is the work that comes off their desks.

  • Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
  • Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
  • 100 product listings a month About 25 hours of loadsheets a month
  • Fees, payouts and credit notes in your books Bookkeeper hours every month end
  • Takealot stock recon claims R11,000 a month left with Takealot, on average
  • 2 retailer integrations R1,500 a month on Growth
  • Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
  • A named person on your account A ticket queue

Done by hand: two full-time people, R40,000+ a month.

Retail: R4,799 a month

Three ways to run more marketplaces. Only one grows with you.

You’ve probably tried one of the first two. Here’s what each one handles, what it leaves on your team’s desk and what it costs.

Three ways to run more marketplaces. Only one grows with you.
Spreadsheets and a hire A sync tool Bought, or built in-house Wherehouse
Your stock system
Any, because it’s all done by hand
A short list, or whatever your developer can connect
Shopify, Cin7 Core . Not on the list? On Retail, we build it free
Your business rules
Live in someone’s head
You change how you work to fit the tool, or code every rule yourself
The tool fits you: buffers, lead times, DCs and custom fields
Stock on every channel
Updated when someone gets to it
Synced between the systems it links, until an API changes
One stock number on every marketplace and retailer
Orders and retailer POs
Retyped into your system
Orders from the marketplace it links. Each new channel is another project
Marketplace orders and retailer POs land in your ERP
The right price per channel
Reworked by hand when fees change
Often one price everywhere
Price rules per channel that cover fees and commission
Listings
Loadsheets, one SKU at a time
Usually not included
Built from your data. 100 a month on Retail
Buy box repricing
Someone watching prices all day
Usually a separate tool, or another project
Repricer add-on on the same connection
Fees in your books
Keyed in at month end
Usually not, or totals only
Fees, payouts and credit notes in Xero, QuickBooks or Zoho Books
Who keeps it running
Your team, by hand, every day
You do. Build your own and you become a software shop instead of a selling shop
We do, so you stay a selling shop
Setup, and Black Friday
You hire, train and cover leave. Someone works late
Help docs, a ticket queue, or your developer on call
Done with you, live in under 5 days, then a named person
What it costs
R15,000 to R25,000 a month per person, before leave
A fee per connection or a developer’s salary, plus the work it leaves
R4,799 a month on Retail. No setup fee

“Can’t we just build this with AI?”

You can sync one stock number over a weekend. The hard part is everything after it, every single day. That last mile is our whole job.

  • Takealot QC rejections
  • Amazon catalogue rules and Makro loadsheets
  • Stock claims and returns
  • Losing the buy box overnight
  • Marketplace fees in your books
  • A human when sync breaks on Black Friday
ChatGPT Claude

Already using AI? Good.

Plug ChatGPT or Claude into Wherehouse

Ask questions about your stock and sales in plain English, on top of data that’s already clean and in sync.

What sold best on Takealot this month, and how many days of stock do we have left?

BG-600 sold 184 (9 days left), BG-450 sold 121 (23 days left) and TONG-2 sold 96 (31 days left). BG-600 needs a reorder this week.

See the AI connector
👋 Sent here by Makro or Takealot?

Listing gets you on the shelf. Sync keeps you there.

Sell the same stock in two places without sync and you’ll oversell. That means cancelled orders and a hit to your rating. So we always pair the two.

MakroTakealotLeroy Merlin
How listing works
  1. We list your range

    From your store or ERP data. 25 to 100 listings a month included on a plan, then R5 per SKU.

  2. We connect your stock

    Your store or ERP stays the source of truth. Every marketplace follows it.

  3. You sell without cancelling orders

    Orders land in your hub, stock drops everywhere, fees hit your books.

  4. Listing on its own?

    We don’t sell it. Listing without sync is how oversells start.

Straight answers

Do you work with sellers who only sell on marketplaces?

Not well, and we’d rather be honest about it. Wherehouse works best when your stock lives in a store or ERP we can connect to. If you’re marketplace-only today, the Takealot and Makro seller portals will serve you better until you add one. When you do, call us.

Which systems do you connect?

For stock: Shopify, WooCommerce, Cin7 Core, Unleashed, Zoho, Vend and IQ Retail, among others. For accounting: Xero, QuickBooks and Zoho Books. On the selling side: Takealot, Amazon, Makro, Leroy Merlin, Bobshop and Loot, plus retailers like Yuppiechef, Superbalist, Takealot Supplier and Amazon Vendor. Not on the list? On Retail, if we commit to your system on the fit call, we build the connector at no charge.

See every connector
How long does setup take?

Most sellers are live in under 5 days, with all their business rules set up. Our promise is 14 days from giving us access: if we miss it, your second month is on us.

Is there a setup fee?

No. Connecting your systems, mapping your SKUs and syncing the first test orders are part of onboarding. On Retail, that includes building a new connector when your system isn’t on our list yet and we commit to it on the fit call. You pay your monthly plan once your account is live, plus any add-ons you choose.

How free connector builds work
Do we have to work in Wherehouse every day?

No. Most teams keep working in Shopify, Cin7 or WooCommerce, and Wherehouse runs in the background. The dashboard is there when you want sync history, orders from every channel or marketplace analytics.

What happens if we go over 2,500 orders on Retail?

We keep syncing. If you average more than 2,500 a month over 12 months, we’ll talk about Enterprise. We never cut you off.

Do you compete with us on the marketplaces?

Never. We build software. We don’t sell products. We’ll never list against your range, and we never sell your data.

Can we start smaller?

Yes. Growth is R1,099 a month for stores under about 1,000 marketplace orders. Move up to Retail when you’re ready.

Something else? Email [email protected] or browse the documentation.

Bring your range. We’ll bring the shelves.

20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.

  • ✅ A straight yes or no on fit
  • ✅ Which marketplaces suit your range
  • ✅ Your go-live date and your price

Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.

Book my fit call

Where do you sell (or want to)?

We reply within one working day. If we’re not the right fit, we’ll tell you.