Their stock, your channels
Pinnacle availability can back Takealot, Makro and your store alongside your own stock on hand.
🏭 Pinnacle supplier feed
Sell Pinnacle stock next to your own, on Takealot, Amazon and Makro.
For distributors and resellers who buy from Pinnacle. We bring in Pinnacle stock and cost in the background, sell your own stock first and put your markup on top. Your store and marketplaces stay in step.
- ✅ Live in 14 days or month two is free
- ✅ No setup fee
- ✅ A named person on your account
- ✅ Month to month
Your warehouse
Sold first
Pinnacle feed
When yours runs out
Your markup on top · a price rule per channel
e.g. Pinnacle cost + 25%, rounded to end in R9
Your channels · stock and prices out, orders back
🔑 You’ll need a reseller account with Pinnacle. The feed runs on your own account, so it brings in your cost and their availability. No account yet? Speak to Pinnacle first at pinnacle.co.za.
★★★★★
DynamicCom
Distributor · wide catalogue across multiple marketplaces
Seller Success Network review“The integration side has made our listing and fulfilment admin significantly lighter. But the part that actually matters day to day is the support. Every single issue we’ve brought to them has been resolved, and they stay with it until we’re happy, not until the ticket is closed.”
Supplier stock is useless if the marketplace still shows yours.
If Pinnacle availability lives in a file you import when you remember, you will sell units they no longer have. The supplier feed has to drive the same channels as your own warehouse.
Price off the live offer
Cost-based pricing can follow what Pinnacle is actually charging today.
Your stock first, then theirs
Sell what you hold, then fall back to Pinnacle when you run out. You set that rule.
Product data comes too
Attributes like brand and colour come in with the Pinnacle feed, so nobody retypes the catalogue.
How it runs
01
Connect Pinnacle
The supplier feed your team already buys from.
02
Connect the channels
Marketplaces and stores that should sell this availability.
03
Set the rules
Own stock first, markups, which SKUs are allowed.
04
Let it replenish itself
Availability and cost stay current without a weekly import.
💡 Example price rule: add 25% to the Pinnacle cost on Takealot and round to end in R9. Each channel carries its own rule, so the price still covers that channel’s commission and fees.
🏭 Supplier feeds come with Retail. It’s the plan most distributors start on: setup done with you, a named person on your account and 2,500 orders synced a month with no overage.
Priced against the ops hire, not the spreadsheet.
One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.
Included in every plan
Unlimited SKUs
Unlimited users
Growth
For stores with a hub and under about 1,000 marketplace orders a month.
R1,099
/ month
- 300 orders synced, then R4.40 per order
- 25 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- Retailer connectors at R750 each
- API access
Retail
For brands and distributors doing up to 2,500 marketplace orders a month.
R4,799
/ month
- Setup done with you, plus a named person on your account
- Live in 14 days or month two is free
- Your system not on our list? We build the connector free
- 2,500 orders synced a month, no overage
- 100 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- 2 retailer integrations and supplier feeds included
Enterprise
For groups, multi-brand distributors and high, steady volume.
Fixed
set from your volume
- One fixed invoice, set from your last 12 months of orders
- Sync never stops, no matter the spike
- Multiple brands, stores and warehouses
- Custom API connectors
- Repricer from R549 / month
- Extra listings R5 per SKU
- Extra retailer connector R750 / month
What’s in Retail, and what it costs to do another way
Your team still runs the business. This is the work that comes off their desks.
- Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
- Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
- 100 product listings a month About 25 hours of loadsheets a month
- Fees, payouts and credit notes in your books Bookkeeper hours every month end
- Takealot stock recon claims R11,000 a month left with Takealot, on average
- 2 retailer integrations R1,500 a month on Growth
- Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
- A named person on your account A ticket queue
Done by hand: two full-time people, R40,000+ a month.
Retail: R4,799 a month
Straight answers
Can we mix our own warehouse with Pinnacle stock?
Yes. Most distributors sell what they hold first, then fall back to Pinnacle when they run out. You choose which products and channels that rule applies to.
Do we need a reseller account with Pinnacle?
Yes. The feed runs on your own reseller account with Pinnacle, so it brings in your cost and their availability. No account yet? Speak to Pinnacle first, then book the call.
How do we add our markup?
With a price rule per channel. For example, add 25% to the Pinnacle cost on Takealot and round to end in R9. Each channel can carry its own rule, so commission and fees don't eat the margin.
How often does the Pinnacle feed update?
On a schedule, in the background. Stock and cost from Pinnacle stay current without a weekly import, and your store and marketplaces follow.
Where do the orders go?
Marketplace orders land in the store or ERP you already run, like every other order. Your team fulfils from your shelf, or orders from the supplier as it does today.
Which plan includes supplier feeds?
Retail, at R4,799 a month. It includes supplier feeds, setup done with you, a named person on your account and 2,500 orders synced a month with no overage.
Is there a setup fee?
No. A named person sets it up with you. We run test orders first, and nothing automatic goes live until those are right. Billed monthly, month to month.
Something else? Email [email protected] or browse the documentation.
Bring your range. We’ll bring the shelves.
20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.
- ✅ A straight yes or no on fit
- ✅ Which marketplaces suit your range
- ✅ Your go-live date and your price
Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.