🔗 XML integration

A XML feed that stays true to your catalogue.

Q: Is this a one-off file, or does it stay updated?

It stays updated. The point of connecting XML through Wherehouse is that stock and pricing keep moving with the rest of your channels, instead of a file that was true last Tuesday.

Q: Is there a setup fee?

No. There are no setup fees on any plan. During onboarding we ingest your catalogue and sync a couple of test orders and products, so you know it works before you rely on it. You only pay once the account is live. Billed monthly. Cancel any time.

Q: How long does onboarding take?

Most sellers are live in under 5 days, with all their business rules set up. It depends on how many platforms you connect and how specific your rules are. A dedicated account manager sets it up with you. We run specified example orders first. Nothing automatic goes through until those are right.

Q: Do I have to live in the Wherehouse dashboard?

No. Most brands and distributors keep working in the store, ERP or seller portal they already know. Wherehouse runs in the background. The dashboard is there when you want one view of stock, orders, fees and sync history.

Prices, stock and product data you already maintain can keep the XML feed current, without rebuilding a file every week.

✅ Live in 14 days or month two is free
✅ No setup fee
✅ A named person on your account
✅ Month to month

Syncs
Stock
Pricing
Catalogue

XML

A stale feed is lost sales, or overselling.

If the file you send XML is rebuilt by hand, it is outdated the moment a unit sells on another channel. The feed has to ride on the same stock picture as Takealot and your store.

🔄 Same stock as every other channel

The XML feed follows the system of truth you already run.

🏷️ Pricing rules travel with it

Uplifts, rounding and per-channel prices can apply to XML without a second spreadsheet.

📦 Catalogue in, feed out

Titles, images and attributes you maintain once can keep the XML file in shape.

Your rules, not a generic sync

How it works

Connect the source

ERP, store or spreadsheet that already holds the catalogue.

Shape the feed

Categories, required fields, which SKUs XML is allowed to sell.

Keep it fresh

Stock and price changes flow into the XML file in the background.

Capture the orders

Where XML sends sales back, they land in your store or ERP like any other channel.

🛒 Orders

Orders from your store and from Takealot, Amazon, Makro automatically create in XML. No retyping, no missed picks.

📦 Stock & pricing

Stock from XML updates your other channels so you do not oversell. Price rules per channel build in commission and fees, so every sale still leaves a margin: a 10% uplift on Takealot, a different price on Makro, a SKU held off one channel.

📦 Product data

Titles, images and attributes you already maintain can keep XML current, without rebuilding a loadsheet.

Brands and distributors like you, already running.

Distributors and specialist retailers who run their whole marketplace business from the system they already had.

Filmed at eCommerce Live 2026

Hear it from the sellers

“It took up 90% of my life, and as soon as we made a sale, that data was wrong again. And then I discovered Wherehouse.”

John Onderstall, COO, GCT Brands

GCT Brands and Supernova Brands on dropping CSV exports, split DC orders and credit notes that just work, and adding a marketplace without the hassle.

Brand distribution · B2B and retail

Supernova Brands

+40%

GMV

Takealot, Amazon, Makro, Leroy Merlin and every brand store run from Cin7 Core
Yuppiechef and Takealot Supplier POs land straight in Cin7 Core
Real-time stock and price sync across every channel

“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”

Specialist retail · Johannesburg

Mr Vinyl

6,700+

SKUs live

3 new marketplaces: Takealot, Makro and Bobshop
Shop floor and online stock in sync, in real time
Marketplace orders flow back into WooCommerce. Zero extra hires

“Wherehouse let us reach every screen in South Africa, without changing how we work.”

Edgars — Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023

Legit — Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023

What sellers say on the Takealot Seller Success Network

Read every review

Seller Success Network review

Indispensable

“The amount of daily admin that Wherehouse has removed from our day-to-day business is spectacular. We couldn’t live without them. Selling through multiple channels has become manageable.”

John Seller review

Seller Success Network review

Takealot, Xero, Shopify connected

“The Xero automation is the best part. It just handles all our invoicing in the background so we don’t have to. It’s simple, it works, and it’s clearly built for the SA market.”

Pro-Group Takealot, Shopify and Xero

Seller Success Network review

The best platform

“The stock syncing, custom price rules, and the ability to change prices for each marketplace directly from Wherehouse is absolutely incredible.”

NEXA Audio Website, Takealot and more

Seller Success Network review

Reliable integration, exceptional support

“The integration side has made our listing and fulfilment admin significantly lighter. But the part that actually matters day to day is the support.”

DynamicCom Distributor, wide catalogue

Seller Success Network review

WooCommerce and Takealot sync

“A special shoutout to [the Wherehouse] team for helping us sync and manage hundreds of products between our WooCommerce and Takealot.”

Mr Vinyl WooCommerce and Takealot

Seller Success Network review

Takealot and DEAR Inventory in sync

“We use Wherehouse for our integration with DEAR inventory and we are very happy with the level of service and reliability of the Wherehouse integration.”

De Villiers Smit Takealot and DEAR Inventory

Priced against the ops hire, not the spreadsheet.

One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.

Included in every plan

Unlimited SKUs Unlimited users

Growth

For stores with a hub and under about 1,000 marketplace orders a month.

R1,099 / month

300 orders synced, then R4.40 per order
25 product listings a month, then R5 each
Store, ERP, inventory and accounting connections
Retailer connectors at R750 each
API access

Most brands and distributors

Retail

For brands and distributors doing up to 2,500 marketplace orders a month.

R4,799 / month

Setup done with you, plus a named person on your account
Live in 14 days or month two is free
Your system not on our list? We build the connector free
2,500 orders synced a month, no overage
100 product listings a month, then R5 each
Store, ERP, inventory and accounting connections
2 retailer integrations and supplier feeds included

Enterprise

For groups, multi-brand distributors and high, steady volume.

Fixed set from your volume

One fixed invoice, set from your last 12 months of orders
Sync never stops, no matter the spike
Multiple brands, stores and warehouses
Custom API connectors

Extra listings R5 per SKU
Extra retailer connector R750 / month

What’s in Retail, and what it costs to do another way

Your team still runs the business. This is the work that comes off their desks.

Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
100 product listings a month About 25 hours of loadsheets a month
Fees, payouts and credit notes in your books Bookkeeper hours every month end
Takealot stock recon claims R11,000 a month left with Takealot, on average
2 retailer integrations R1,500 a month on Growth
Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
A named person on your account A ticket queue

Done by hand: two full-time people, R40,000+ a month.

Retail: R4,799 a month

Frequently Asked Questions

Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]

Is this a one-off file, or does it stay updated? +

Is there a setup fee? +

How long does onboarding take? +

Do I have to live in the Wherehouse dashboard? +

Bring your range. We’ll bring the shelves.

20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.

✅ A straight yes or no on fit
✅ Which marketplaces suit your range
✅ Your go-live date and your price

Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.

Book my fit call

Your name Work email Company website Where does your stock live? Marketplace orders a month

Where do you sell (or want to)?

Takealot Amazon Makro Leroy Merlin Retailers (B2B)

We reply within one working day. If we’re not the right fit, we’ll tell you.