Wherehouse

Amazon Seller Flex & FBM

Amazon Direct-to-Consumer Shipping

For sellers who ship Amazon orders directly to buyers from their own warehouse, Wherehouse connects your Amazon Seller Flex account to your warehouse management system (WMS) so selling, stock and shipping stay in lockstep — without manual re-keying.

Real-time Seller Flex inventory sync

We keep your Seller Flex inventory in sync with your WMS so the availability advertised on Amazon reflects what you actually hold, in real time. As stock moves in your warehouse, quantities update on Amazon to help prevent overselling and stale listings.

Automated shipping labels

Using Amazon's Merchant Fulfillment API and Easy Ship API, Wherehouse generates compliant shipping labels for direct-to-consumer orders, so your team can pick, pack and dispatch without leaving your existing workflow.

Orders in your fulfilment workflow

We use Amazon's Orders API to retrieve order and buyer details and turn them into clear pick, pack and ship instructions inside your WMS — so every direct-to-consumer order is fulfilled accurately.

How we handle your data. Amazon order and buyer information is processed only to fulfil and ship the buyer's order, and is handled in line with Amazon's Data Protection Policy and our Privacy Policy .

How Wherehouse fits your Amazon fulfilment

Wherehouse sits between your Amazon Seller Flex / FBM account and your warehouse or inventory system, keeping both sides accurate so you can scale direct-to-consumer volumes without extra admin.

  • Accurate availability - stock advertised on Amazon reflects what you can actually ship, in real time.
  • Faster dispatch - labels and order details land in your fulfilment workflow automatically.
  • Fewer errors - no re-keying of buyer, address or order line data between Amazon and your WMS.
  • One operational view - manage Amazon alongside your other marketplaces and stores from a single place.
💵 Pricing

Subscriptions are billed monthly. You can cancel at any time.

Integration & Syncing

Automate your marketplace tasks by integrating with your ERP or eCommerce Store.

📊 Realtime Analytics Dashboard
🙌 Unlimited Marketplace Accounts
🙋‍♂️ Unlimited Users
🧾 Generate Customer Invoices
🔄 Sync Stock & Pricing
🔗 ERP/eCommerce Store Integration
🛒 Inventory Reporting
📦 Unlimited SKUs
👨‍💻 Generate Bulk Upload Loadsheets
Growth
R1,099 incl. VAT
/ monthly
🔄 300 Orders
R4.40 incl. VAT per additional order
Includes all marketplaces, inventory systems and online stores
Add Retailer connections Learn more
Retail
R4,799 incl. VAT
/ monthly
🔄 2500 Orders
Contact us for tailored pricing above 2500 orders
Includes all marketplaces, inventory systems and online stores
Includes 2 Retailer connectors Learn more
Access to Supplier Feed integration
Enterprise
Contact us
🔄 Unlimited Orders
👀

Visibility Only Plan

Want access to our dashboard and reporting but don't yet have an ERP or eCommerce store to connect for inventory? No need for buy box repricing? We offer a visibility only plan for R399 / month. Bring all your channels together in a central dashboard.

Frequently Asked Questions

Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 hello@wherehouse.co.za

Can I set up my own connectors and dashboard? +
Is there a setup fee to get started? +
How long does onboarding take? +
Do I need to use the Wherehouse dashboard? +
How often does Wherehouse sync my data? +
Can I sync historical data? +
What is a loadsheet? +
How does billing work? +