Wherehouse
🏆 Takealot buy box repricer

Win the Takealot buy box without selling at a loss.

The buy box is the “Add to cart” offer most Takealot shoppers buy from. Our repricer moves your price between the floor and target you set, or prices up from your cost plus Takealot’s success fee and fulfilment fee, so a win still makes money.

Set up yourself in minutes. Cancel anytime. Want your Takealot stock and orders synced too? Book a fit call.

The Wherehouse repricer showing Takealot buy box wins and competing offers
Takealot
“Being able to track the Buy Box and keep our inventory synced in one place has saved us from so many headaches and out-of-stock mistakes.”

Pro-Group, Takealot Seller Success Network review

How this benefits your business

The repricer runs on the same Wherehouse account that keeps your Takealot catalogue synced and shows you what is working. Stock and order sync come with a Growth or Retail plan.

Stock stays accurate

Stock from your ERP or store pushes through to Takealot so you do not oversell, the fastest way to lose seller standing.

Orders and fees flow back

Takealot orders land in your ERP or store, and fees land in Xero, QuickBooks or Zoho Books. No retyping, no missed picks.

Cost-based repricing

Most repricers only know a minimum and a maximum price. Wherehouse can work from what each product actually costs you, plus Takealot’s success fee and fulfilment fee. Set the profit you want to keep, and the repricer competes for the buy box without ever pricing below it.

  1. 1

    Add your cost prices

    Bring them in from your ERP, a supplier feed or a CSV. If your costs change, the repricer follows.

  2. 2

    Set your profit target

    Choose the margin you want to keep per product, or set it in bulk across the range.

  3. 3

    We price to win

    The floor is your cost plus Takealot’s success fee and fulfilment fee, plus your profit. We compete for the buy box above it. If we can’t win profitably, we hold.

💡 Say your cost plus Takealot’s fulfilment fee comes to R2,032.55, the success fee is 8% and you want to keep 10%. The repricer won’t go below R2,480. If it can’t win there, it holds.

Prefer a fixed band? Set a minimum and preferred price per product instead, by hand or in bulk via CSV. How to set up a cost-based repricer

See who you’re up against-image
See who you’re up against

See every seller on your offer and their price, so you know where the buy box is won and lost.

✅ Your price moves when theirs does.

Set your floor and your target-image
Set your floor and your target

Win on price or on delivery speed. Set a minimum and preferred price per product, and how much to beat a competitor by. Or go cost-based: price from your cost plus marketplace fees to the profit you want to keep.

✅ Every price stays between your floor and your target.

Import and export via CSV-image
Import and export via CSV

Update floors, target prices and cost prices for your whole range in one CSV.

✅ Streamline updates and save time.

Get email alerts-image
Get email alerts

Get an email when something important changes on your offers, so you can step in before it costs you sales.

✅ Know when to step in.

Works on your phone-image
Works on your phone

Check your buy box wins and change a price from anywhere.

✅ Available on Android, iOS and the web.

API access-image
API access

Read your offers, products and sales, and update repricer settings, through our API.

✅ Automate your pricing strategy.

Analytics dashboard-image
Analytics dashboard

See your marketplace sales and product data in one place.

✅ See which products and marketplaces are really selling.

And many more marketplace features

Take it further with AI

ChatGPT and Claude plugin. Ask the question in the chat you already have open, and get answers from your live Takealot catalogue, so you can see where you could be improving sales.

See how it works

Analyse reviews

Customers tell you what to fix and what to push. Spot the products earning trust, and the ones costing you the next sale.

Manage returns

Returns are a pattern, not a pile of tickets. See why products come back so you can fix the listing, the product, or the promise.

Stay on top of margins

See cost, fees and profit together so you stop selling products that quietly lose money.

Replenish smarter

Know what to reorder and what is stuck, across your Takealot warehouses and your own, before a stockout costs you sales.

Every plan includes all of these, repricer plans too.

💵 Pricing

One plan covers Takealot, Amazon and Makro. You pay for the offers you reprice.

Each plan includes a set number of repricers, then a small fee for each extra one. Billed monthly, cancel anytime.

Repricer plans

Pick a plan by how many offers you want to reprice. Set your floor and your target, and we do the rest.

Included on every plan
Connect unlimited sales channels TakealotAmazonMakroShopifyWooCommerce and
Unlimited orders and products tracked

These save you time

These make you more money

200 Repricers

Includes the dashboard and margins

R549 incl. VAT
/ monthly
R4 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

500 Repricers

Includes the dashboard and margins

R1,499 incl. VAT
/ monthly
R2 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

1000 Repricers

Includes the dashboard and margins

R2,499 incl. VAT
/ monthly
R1.70 incl. VAT per additional repricer

Dynamic repricing frequency

14-day free trial. Self onboarding with customer support. Cancel anytime.

The repricer works on TakealotAmazonMakro

Frequently Asked Questions

Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]

How does the repricer connect to my Takealot account? +
Can the repricer work from my cost price? +
What happens if I can’t win the buy box profitably? +
Do I need Wherehouse sync to use the repricer? +
Does it support multiple Takealot seller accounts? +
How often does the repricer run? +
Does one plan cover Takealot, Amazon and Makro? +
Is my data safe? +
Can I cancel at any time? +

Brands and distributors like you, already running.

Distributors and specialist retailers who run their whole marketplace business from the system they already had.

Filmed at eCommerce Live 2026

Hear it from the sellers

“It took up 90% of my life, and as soon as we made a sale, that data was wrong again. And then I discovered Wherehouse.”

John Onderstall, COO, GCT Brands

GCT Brands and Supernova Brands on dropping CSV exports, split DC orders and credit notes that just work, and adding a marketplace without the hassle.

Brand distribution · B2B and retail

Supernova Brands

+40%
GMV
  • Takealot, Amazon, Makro, Leroy Merlin and every brand store run from Cin7 Core
  • Yuppiechef and Takealot Supplier POs land straight in Cin7 Core
  • Real-time stock and price sync across every channel
Cin7 CoreTakealotAmazonMakroLeroy MerlinYuppiechefTakealot SupplierXero
“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”

Specialist retail · Johannesburg

Mr Vinyl

6,700+
SKUs live
  • 3 new marketplaces: Takealot, Makro and Bobshop
  • Shop floor and online stock in sync, in real time
  • Marketplace orders flow back into WooCommerce. Zero extra hires
WooCommerceTakealotMakroBobshop
“Wherehouse let us reach every screen in South Africa, without changing how we work.”

Retailability · the group behind Edgars

“Great product Giovanni Joubert & Team. Thank you. We use Wherehouse with Legit, Boardmans and Keedo online shopping.”
Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023
  • Edgars
  • Legit
  • Keedo

What sellers say on the Takealot Seller Success Network

takealot.com Seller Success Network Read every review

Seller Success Network review

Indispensable

“The amount of daily admin that Wherehouse has removed from our day-to-day business is spectacular. We couldn’t live without them. Selling through multiple channels has become manageable.”
John Seller review

Seller Success Network review

Takealot, Xero, Shopify connected

“The Xero automation is the best part. It just handles all our invoicing in the background so we don’t have to. It’s simple, it works, and it’s clearly built for the SA market.”
Pro-Group Takealot, Shopify and Xero

Seller Success Network review

The best platform

“The stock syncing, custom price rules, and the ability to change prices for each marketplace directly from Wherehouse is absolutely incredible.”
NEXA Audio Website, Takealot and more

Seller Success Network review

Reliable integration, exceptional support

“The integration side has made our listing and fulfilment admin significantly lighter. But the part that actually matters day to day is the support.”
DynamicCom Distributor, wide catalogue

Seller Success Network review

WooCommerce and Takealot sync

“A special shoutout to [the Wherehouse] team for helping us sync and manage hundreds of products between our WooCommerce and Takealot.”
Mr Vinyl WooCommerce and Takealot

Seller Success Network review

Takealot and DEAR Inventory in sync

“We use Wherehouse for our integration with DEAR inventory and we are very happy with the level of service and reliability of the Wherehouse integration.”
De Villiers Smit Takealot and DEAR Inventory

Bring your range. We’ll bring the shelves.

20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.

  • ✅ A straight yes or no on fit
  • ✅ Which marketplaces suit your range
  • ✅ Your go-live date and your price

Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.

Book my fit call

Where do you sell (or want to)?

We reply within one working day. If we’re not the right fit, we’ll tell you.